Modern day organizations have changed through time. New forms of control are exerted through covert power and manufactured consent (Zaremba, 2010). I believe that Critical Theory plays a major part in today’s society. Furthermore, if we don’t look at an organization from the perspective of a critical theorist secret hegemonic ideologies will continue to exist and operate, alienating the rights of the employee.
To begin, many societies have patriarchal culture. In Russia, laws have been placed that oppress women. In resistance to this overt means of control, a group of masked feminist called the Pussy Riot Band have begun challenging Russian government though public events of self-expression, rebellion, and protest (Morris, 2012). Critical theorist would argue that by challenging the accepted ideology in Russia these group of women are bringing awareness to the social-injustices they face, and ultimately working toward eliminating those practices (Zaremba, 2010).
A few continents over, subordinates in Greece are protesting differently. Angry citizens protest their political frustration by throwing Greek yogurt at politicians. This practice is known as “Yaourtoma”. This is an accepted ideology and has a minimal sentence that involves being publically humiliated (Eplett, September ). Some politicians in Greece even accept that they will have Greek yogurt thrown at them during their career. Since this action is actively practiced it has become an act of manufactured consent by the people on the government. Although this rare, when the people resist overt power and raise public awareness, the oppressor loses the power of exploitation over its people.
To add on to, in today’s society social media can be used to protest. However, we have to realize the limits of digital advocacy. In an article written by Taylor Morris, Morris states “Social media activism may prove to be a durable force in Russian politics, but in these early days it’s no match for an offline might” (Morris, 2012). Even though social media activism can raise world-wide awareness it has its limits. For example, even though thousands have raised concerns by signing a petition to release members of the Pussy Riot Band form prison, the women still remain incarcerated (Morris, 2012).
To the next point, citizens are constantly being oppressed. For example locals in Africa have been subject to strict government regulations on a traditional alcoholic beverage (Mwahanga, September). This is an insidious hegemonic practice by the government because its sets the precedent that the government can rule without the input of the people. This act, if unopposed, can create manufactured consent if practiced over time. Locals are resisting oppression by operating private breweries and speaking out against the government.
In conclusion ideologies still play a major part in society today. Different forms of manufactured consent are being placed on people without their knowledge. I believe that Critical Theory plays a major part in today’s society. Furthermore, if we don’t look at an organization from the perspective of a critical theorist hegemonic ideologies will continue to exist and operate, alienating the rights of the employee. For example, in the Hunger Games the participants had to kill each other for the entertainment of the powers at be. If the participants had recognized the hegemonic influences in play they could have rebelled against the system and taken back their personal freedoms.
Zaremba, A. (2010). Organizational communication. (3rd ed., Vol. 1, pp. 69-76 inclusive). New York: Oxford University Press.
Morris, T. (2012, September). [Web log message]. Retrieved from http://aylororris.tumblr.com/post/29646481892/pussy-riot-and-hashtag-activism
Carr, D. (2012, March 25). Hashtag activism, and its limits. The New York Times. Retrieved from http://www.nytimes.com/2012/03/26/business/media/hashtag-activism-and-its-limits.html?pagewanted=all&_r=2&
Eplett, L. (September , 16 2013). Culture of resistance: Protesting greece’s politics with yogurt. Scientific American. Retrieved from http://blogs.scientificamerican.com/food-matters/2013/09/16/culture-of-resistance-protesting-greeces-politics-with-yogurt/
Mwahanga, S. (September, 15 2013). Locales resist rules on mzano drinking as popular custom gets out of hand. Retrieved from http://www.standardmedia.co.ke/mobile/?articleID=2000093582&story_title=locals-resist-rules-on-mnazi-drinking-as-popular-custom-gets-out-of-hand
[Print Photo]. Retrieved from http://www.optcorp.com/pdf/OPT/EDU/telescope_eye_blink_lg_nwm_817.gif